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The origin of the Ayam trademark goes back to the year 1892. A young Frenchman, Alfred Clouet, left his country for adventure and a change of life in French Indochina. On his way to what would later be known as Vietnam, his ship called at Singapore for bunkering. The port possessed all the ingredients to seduce an enterprising young man who, forgetting about his original plan, established his company to trade in imported goods from Europe.

Having already sensed the merit of a trademark, Alfred Clouet selected the rooster, not only because of his own Gallic origin, where this proud animal is the symbol of France, but also because of its favorable image in Asian countries, where in the widely used Malay language, it is called "Ayam".

Company Profile The origin of the Ayam trademark goes back to the year 1892. A young Frenchman, Alfred Clouet, left his country for adventure and a change of life in French Indochina. On his way to what would later be known as Vietnam, his ship called at Singapore for bunkering. The port possessed all the ingredients to seduce an enterprising young man who, forgetting about his original plan, established his company to trade in imported goods from Europe. Having already sensed the merit of a trademark, Alfred Clouet selected the rooster, not only because of his own Gallic origin, where this proud animal is the symbol of France, but also because of its favorable image in Asian countries, where in the widely used Malay language, it is called "Ayam".	Today, A. Clouet is part of the Denis Frères group, a trading and industrial company established 135 years ago with subsidiaries, affiliate and correspondents across Asia and the Pacific region, from Malaysia, Singapore, Thailand, Indonesia, Hong Kong and USA up to Korea and Japan.